What is athleisure fashion? ~Introducing trendy, high-performance materials used in sportswear and recommended apparel materials~

Hello! This is Kimura from the ApparelX Trend Blog.

Lately, I feel like we're seeing more and more people incorporating sportswear, which is typically worn in active situations, into their everyday fashion, don't you think?

This time, I'll introduce the characteristics of athleisure fashion, which is gaining popularity all over the world, as well as high-performance textile and recommended apparel materials that are perfect for athleisure items.

What is athleisure?

For more on Gorpcore, a similar trend using outdoor items, please check out this blog post:

Gorpcore: A movement wavering between trend and culture! We'll also introduce textile and accessories!

Why is it so popular?

The reason athleisure fashion is gaining popularity is that it combines the functionality unique to sportswear with a design that looks good as everyday wear. Against the backdrop of recent health consciousness, the wellness boom, and the spread of remote work, there has been an increased demand for comfortable clothing. Furthermore, thanks to advancements in high-performance materials, there are now more items with functions that are useful in everyday life, such as sweat absorption and quick drying, 4-way stretch, UV protection, and wrinkle resistance, so they are being worn not only in active scenes but also in a wide range of situations such as commuting and traveling.

that spearheaded the athleisure trend,