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Date: Wednesday, September 23, 2020 - Friday, September 25, 2020
Venue: National Exhibition and Convention Center (Shanghai)
Venue area: 236,000㎡
"Intertextile Shanghai Exhibition Apparel Fabrics Autumn 2020", an international exhibition of clothing fabrics and accessory materials, opened on the 23rd at the National Exhibition Center <Shanghai> in Shanghai, China.
This exhibition will feature Salon Europe made up of European countries including Milano Unica, pavilions from Asia including Japan, Taiwan, South Korea, and other areas, as well as zones featuring materials such as sustainability, ecology, functional materials, and denim. The latest textiles and accessories will be on display.
Unfortunately, our company was also planning to exhibit, but due to the effects of the new coronavirus, we were unable to do so this time.
Only 18 Japanese companies (of which 5 were Chinese companies) exhibited, including TORAY, TEIJIN FRONTIER Group, and YKK.
Although I can't be there, I watched the recording of the seminar for this exhibition online and learned a lot.
At a seminar on textile, consumers analyzed the consumer psychology of clothing supply and demand, and therefore predicted textile trends for the 21SS.
It was developed around four themes: ``elaboration, nature, healing, and individuality.''
In addition to pursuing quality, he introduced fall/winter textile with a warm atmosphere such as high-density outer textile made of natural materials and air wool mohair, and also introduced the concepts of ``one garment for many uses'' and ``two miles''. . ``2 Miles'' refers to clothing designs that can be used for a variety of occasions within a two-mile radius of your home. For example: It's a striped check textile with a soft texture and a simple design, so I think it's comfortable to wear at home and not too appropriate to wear outside.
They mainly introduced recyclable eco- textile that are considerate of the global environment. With current technology, I believe that the existence of textile that can be 100% decomposed is no longer rare. In addition to this, it was speculated that waterless dyed denim and organic cotton, which have been developed with improved dyeing processes, might attract attention.
In this theme, he also introduced Japanese company TORAY's 100% plant-based polyester fiber. Ethylene glycol, one of the raw materials for polyester synthesis, is already made from sugarcane and is expected to be used in sportswear, women's clothing, and automobile interior materials.
Functional textile such as antibacterial, antiviral, and deodorizing properties
At the seminar, we brought up the concept of ``post-COVID-19,'' and explained that consumer sentiment toward clothing has changed in the 21st SS due to the impact of the coronavirus. It was predicted that the supply and demand for more soothing and functional products would be stronger during this special period.
By the way, speaking of antibacterial and antiviral products, I would like to introduce a textile processing technology called "CLEANSE" that has been confirmed to be effective against the new coronavirus. Antiviral functional fiber processing technology "CLEANSE" is Kurabo Industries' unique processing technology that utilizes the immobilized antibacterial component "Etak®" to strongly immobilize it on the fiber surface. Reduces the number of specific filamentous viruses by more than 99%.
It also suppresses the recent growth of Moraxella bacteria and Staphylococcus aureus on fibers, which are said to be one of the causes of the "half-dry smell". This material also has excellent washing durability.
You mentioned artificial spider thread on this topic.
At Spiver, we artificially create protein materials, including the artificial synthetic spider thread material "QMONOS®." It has high strength (four times as strong as steel), exceeds nylon in elasticity, and has a heat resistance of over 300 degrees, so it is used in transportation equipment such as automobiles and airplanes, electronic equipment, and in the medical field, such as surgical thread and artificial blood vessels. It is used in a wide range of applications and is also used in apparel.
That's all for today's share.
I believe that trends span a wide range of areas, so I hope you will find this helpful.
Thank you until the end.
