Influencer pajama brands!

It’s really cold lately, isn’t it? Everyone, please take care not to catch a cold~

Thanks to social media, influencers are also starting to launch brands. Especially... pajamas.

Australia: IG @brideyblake’s @nightsweetthing 

TikTok · a friend who is an influencer

USA: IG @Samanthabauchmann and @CecilyBauchmann’s @shop4themems

Family life and cooking influencers

UK: IG @madeleinecwhite’s @seeyoutomorrow

Fashion and styling influencers

USA: IG @softlifesleepwear 

This is a brand launched with followers, and from sketches to materials to packaging, it’s a brand created while listening to followers’ opinions (I personally followed it from the very beginning, and it was interesting).

The thing to watch out for with influencers is the price. Since many launch brands without experience, the prices are too high, and it seems followers are complaining a lot about that (the second and third brands).

Pajamas are trendy, but since they’re something you wear every day, all year round, maybe pajamas are an easy thing for influencers to start?

Interesting, isn’t it.

I wrote this without using ChatGPT this time, so it may sound a little childish in Japanese, but please forgive me for this style once in a while.

Thank you for reading to the end!