MFU Fashion Marketing Study Group

Hello, I took part in MFU’s Fashion Marketing Study Group, held yesterday on 12/18.

Mr. Shinada from Nikkei and Mr. Yagi from WWD spoke as lecturers about a review of 2019 trends and their predictions for 2020 trends.

When it comes to trends, I’m a complete beginner and usually just think, “Oh, so that’s what’s in fashion!” when something becomes popular, but

after listening to this talk, I learned that trends exist for a reason!

It seems that trends are built on reasons from what at first glance seem like unrelated areas, such as social conditions and ways of thinking.

With inclusion and diversity as keywords, movements around the world are spreading to accept each person’s differences, such as race, gender, ways of thinking, and body type.

I heard that fashion trends are also influenced by this, with changes such as the release of Christmas gift sets of men’s nail polish and an expanded size range at women’s lingerie brands, and I thought society is changing into one where everyone can enjoy the things and experiences they like without worrying about others’ opinions.

Lately I’ve often heard that Japanese ways of thinking are old-fashioned or behind the times, but through fashion, I hope Japan can become even more wonderful by becoming more tolerant as well as keeping its good qualities!

(I may have gotten a bit carried away there.)

After the lecturers’ talks, there was an MFU year-end party, where we enjoyed delicious food and drinks!!

Although I’m not particularly sensitive to trends, I learned a new and interesting way of looking at them, so from now on I think I’ll be more interested in new things and experiences!

My ultimate goal is to be able to quickly catch trends and make proposals for apparel materials that match the needs of the market!