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Hello.
I'm Kayaba from the ApparelX trend blog.
Today, as mentioned in the title, I went to Morito Apparel's exhibition, so I'd like to report on it.
Morito Apparel Co., Ltd. was spun off from Morito Japan in 2022 and is a specialized trading company for apparel accessories that inherited the apparel business.
So in the apparel industry, when people say Morito, they now mean Morito Apparel.
By the way, as a group, there is the holding company Morito Co., Ltd., and under it are Morito Japan, Morito Apparel, and Morito Auto Hardware, which handles transportation equipment-related businesses such as automotive interior hardware, which I have not introduced above. (There are also many other group-related companies.)
This time, it is being held at three locations, starting with Tokyo, then Osaka and Fukuyama.
I attended the exhibition held at the Tokyo headquarters together with a new member and the department manager.
The location is Kuramae, where you can feel the atmosphere of a downtown district (wide roads and relatively few people).
Morito Apparel entrance
At this exhibition, held in a room at the headquarters, the focus was on recycled nylon, products under development (not yet in mass production), and products from overseas brands.
I was allowed to take photos, so let me introduce them.
This is the recycled nylon display area, and the textile used for the products in the back, as well as the buttons and coasters on the left, are all made from recycled nylon.
Many people probably think of Morito as a company for accessories such as eyelet washers and snap buttons, but recently they have also been putting effort into this kind of recycled nylon.
At present, it does not seem to support cutting services, but they do handle recycled nylon textile as well.
Next to the recycled nylon, there was a display showing the recycling process for fishing net recycled nylon.
Seeing it like this makes it easy to understand.
I heard elsewhere that recycled nylon (and perhaps other recycled synthetic fibers as well) becomes difficult to distinguish from virgin nylon if it is chemically recycled back to the raw material stage.
That is why traceability is important.
As the tag “under development” suggests, these are not products that can be ordered and prepared immediately like regular product numbers, but there were some interesting items, so let me introduce a few.
This is a sample of a process for a hook and loop product called Mold Magic, which is resistant to dust, and allows silicone printing or three-dimensional printing on the loop side.
Also, because Mold Magic can be made with a thinner tape itself, printing on the hook side tape can be used as a design element.
Hytrel® is a thermoplastic polyester elastomer with flexibility and excellent durability, and its defining feature is a flexibility not found in ordinary plastics. (Quoted from the display panel)
You can tell by touching it that it is slightly soft. In terms of softness, it feels somewhere between plastic resin and rubber.
Because it is soft, it feels good against the skin, and snap buttons made with it made almost no “click” sound when fastened, so it can also be said to have excellent quietness.
The white one is Hytrel®, and the black one is the conventional plastic resin type. They look almost the same, but Hytrel® has a texture closer to rubber, giving it a more matte appearance.
This is also a stopper made with Hytrel®.
It is a springless stopper that takes advantage of Hytrel®'s inherent elasticity.
I like sports and outdoor wear, so just like the block tape above, I find hardware like this interesting.
You can see how it is actually structured in the video below, which shows a transparent giant model.
These are zippers from the Italian zipper maker NYGUARD. As the name suggests, the teeth are made of resin, so they are lighter than metal zippers.
When it comes to Morito Apparel, these kinds of metal hardware are what come to mind. The paint variations on the top hardware were very beautiful.
In this area, products from Morito Japan's insole brand (is-fit) were also on display.
In the back, there was also a textile sample of Komatsu Material's PFOA-free Dantotsu water-repellent® fabric, and you can experience how water droplets roll off it (water repellency). The textile itself also had a soft, matte peach-skin-like look and felt very nice.
That's all from the venue!
I hope this will be helpful for anyone looking for items, even if you were not actually able to attend the exhibition.
