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25 Dec 2020

Things that were hits in 2020 - MFU Fashion Marketing Study Group -

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Hello. This is Kayaba from the ApparelX Division.

The annual MFU Fashion Marketing Study Group will be held in mid-December.

In this study group, we have invited the lecturer, Hideo Shinada, to explain the trends of this year based on Nikkei Trendy's ``Ranking of 30 Hit Products of the Year''.


This time, I participated remotely via live streaming.

Below are the top 30 hit product rankings for 2020.

How many of you do you know?


rank Name of product etc.
1 Demon slayer
2 mask consumption
3 Animal Crossing: New Horizons
Four Zoom
Five Lemon-do
6 AirPods Pro
7 mobile order
8 Shupatto
9 From today I am!! Movie version
Ten cockroach ender
11 Suntory Green Tea Iyemon
12 love crash landing
13 ring fit adventure
14 Tabe Choku/Pocket Marche
15 popln Aladdin 2
16 Smartphone securities
17 Febreze W Deodorizer Toilet Deodorizer + Antibacterial
18 note
19 Online medical treatment
20 JO1
twenty one MIYASHITA PARK
twenty two Peltier element cooler
twenty three Rise / Rocky
twenty four Live streaming without audience
twenty five portable power supply
26 Uno men's cosmetics
27 Souffle pudding
28 Loxonin S topical drug series
29 premium room wear
30 GoTo Travel

One of the characteristics of 2020 is probably the changes in our lives due to the coronavirus pandemic.
Remote work and remote meetings, including Zoom, are already becoming the standard due to their convenience.
Additionally, remote meetings have made men more conscious of their faces, leading to an increase in sales of men's cosmetics.
Other than that, most of the items we use at home are things that make us happy and comfortable.

What kind of year will 2021 be?
When I participated at the end of 2019, it felt like 2020 would be the Olympics after all.
We live in a world where the future outlook is quite uncertain, but we would like to respond flexibly to changes.


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